Telemarketers make phone calls
either to sell products or services,
or to solicit donations.
Whether they’re reading from a script
or relying on their sales ability
and knowledge of the product,
a telemarketer’s focus
is to make the most out of every call.
They might be raising money
to preserve wildlife habitats,
or selling vacation apartment time shares,
but whatever they’re calling about,
telemarketers must be able
to make a connection over the phone.
Listening skills are critical for telemarketers,
as is the ability to communicate about products,
and tailor their efforts to each customer,
explaining how their product fits into
the customer’s life.
Telemarketers must be willing to deal
with the implications of cold-calling people,
which can often mean dealing with unpleasant
or angry people at the other end
of the line.
Telemarketers typically work
a set schedule in offices;
schedules may range from part time
to full time, with the potential for overtime.
Telemarketing positions do not typically
have formal education requirements.
College students
or recent high school graduates
might consider telemarketing
as a temporary job
or a source of additional income.