Certificación: Certified Digital Persuasion Analyst (CDPA)
410 West Lowe, P.O. Box 2020, Fairfield, IA 52556
Today, marketing professionals are being asked to apply principles of psychological influence and behavioral economics to the design of digital channels. If you have studied, read and worked in the field, you may be able to demonstrate proficiency by passing the CDPA exam. This exam assesses the same persuasion engineering tools and research based insights covered by HFI's two courses which teach strategies for Persuasion, Emotion, and Trust (PET): "PET Design" and "PET Architect".
- Oral or Written Exam Required?
- Yes
Online Exam
Avanzada
La certificación tiene un nivel de educación de los asociados de las artes o asociados de Ciencias de grado o superior y tiene un requisito de experiencia laboral de más de 2 años, o requiere la obtención de un "núcleo" de la certificación de nivel de la misma organización.